Yandex.Metrica is a free analytics service that tracks and reports website traffic. Yandex launched the service in 2008. Yandex.Metrica is one of the most used web analytics service on the web. It uses a JavaScript tag that a webmaster implements on their website. The tag collects audience, traffic, and behavior data for the website. Yandex.Metrica can be also linked with Yandex.Direct online advertising platform to collect ads conversion rate.

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